I had the opportunity to do a presentation at the Winkler Flyers Spring Camp last weekend. As I rounded the corner to enter the room where I would be presenting, I saw that it was PACKED FULL of athletes and parents. There were two other presenters that would go before me and as I waited for my turn, one thing continued to run through my mind - potential. This was a room full of potential. Every single player in this room had been invited to come try out for the Winkler Flyers in the Manitoba Junior Hockey League (MJHL), which means that they have proven their skills and abilities on their current team and were hand-picked by scouts to try out for the next level in their hockey careers.
For the past year our team has been planning for something big. We’ve been planning the next level of what we do. We’ve been planning for how we can help more people use fitness to reach their potential.
As a part of this process we identified that The Muscle Hut was not an accurate description of our identity and that our facility was not equipped to handle the level of impact we knew we needed to reach.